To unveil our 2017 product range and plans for the next year, on 7th and 8th September we held our distributor conference and invited guests from across Europe to attend the event in Apeldoorn, Holland.
Peter Melrose, president of EGO Europe, led proceedings which reiterated EGO’s commitment to the independent dealer network, as well as discussing the benefits of cordless and the opportunities it creates for dealers. At the conference, the EGO team also revealed insight into market predictions for cordless machinery and how the brand’s plans align with those forecasts.
The main purpose of the conference was to introduce EGO’s 2017 product line to the 12 distribution companies in attendance. These companies were Henton & Chattell (UK); Tucks O’Brien (Ireland); Proviter OY (Finland); Flex (Scandinavia and Polska); Stierman De Leeuw (Benelux); Hochfilzer (Austria); Brumar (Italy); Iseki (France); Miralbueno (Spain); TAM (Switzerland) and Gitana (Lithuania).
Throughout the conference guests were introduced to the new product line up by Vince Brauns, our product manager. On the second day, when we were joined by EGO’s worldwide chairman, Peter Pan, guests were able to try the products for themselves.
Distributors were also treated an evening’s entertainment at Apeldoorn’s Het Loo Palace where they met with the head gardener and had a tour of the palace before dinner.