To build the EGO brand, throughout 2015 we put many initiatives in place to get our name out there. At the beginning of the year we kicked off a full-force public relations campaign that got our products into the hands of top journalists to get some user reviews and “on test” write ups flowing. Everyone loved it and EGO has featured in the Telegraph, the Sunday Express, the I, the Sun, Stuff, Which?, T3 and a whole host of gardening magazines.
To unveil our 2016 line up we invited our European distributors to our “EGO farm” in Buckinghamshire where we introduced them to the new products. Off the back of this we held an extra day and invited the media along to try out the products and to demonstrate how well EGO fares against its competitors. They loved it and we certainly converted those that were previously sceptical about lithium-ion, with one even issuing a “gotcha boys” warning to the team at Honda in the Telegraph!
And finally… and perhaps most importantly. We’ve been working very hard to get EGO in front of dealers – to recruit new ones and support those who have been on board since day one. This saw us attend Henton & Chattell’s three dealers days around the UK, as well as having a stand at SALTEX where we had a constant flow of people keen to see what we had to show off!