2015 - a great year

2015 was a great year for everyone at EGO and we hope that it was for you too.

As our first year in the UK market we anticipated great things for the take up of the range and were delighted that our targets were met.
The range has been incredibly well received by customers and dealers alike and we’re forming a strong following of EGO evangelists!

EGO remains exclusively available through Henton & Chattell dealers and staying in the independent dealer channel is something that we are very passionate about. We now have a strong presence among Henton & Chattell dealerships with our compact point of sale units proving very popular. Thanks to the hard work of the Henton & Chattell team we now have an even regional distribution of EGO dealers throughout the UK.

Discussing EGO’s first year, Henton & Chattell’s managing director Peter Chaloner, commented: “Sales of EGO have exceeded our expectations. Dealers are welcoming lithium-ion and the opportunity to be a forerunner of future technology in the garden machinery sector. Dealer support for the range has been great and EGO was certainly popular at our dealer days”.

If you have not yet joined the EGO revolution but are considering doing so then let us take a moment to remind you of the many benefits.

  • Our “one battery fits all” system means that you are more likely to get repeat custom. We are finding that after committing to the purchase of a battery and charge for one product, people are regularly returning to buy more products
  • There aren’t EGO dealerships on the corner of every street. EGO dealers are in unique geographical locations that gives you the peace of mind that customers come back to your dealership instead of going to the next dealership down the road
  • It’s undisputed that lithium-ion is the future for garden machinery so being an EGO dealer gives you the chance to be a forerunner of selling something new and gives you the chance to be involved from the very start.

2016 is shaping up to be an even bigger year for EGO. We’ve now established the EGO name as a key player in the sector and will continue to do this with the introduction of our new products which are outlined later in this issue of the newsletter.